Casino games and online content developer ReelNRG has described its latest partner as superbly “iconic”. And it’s of course no surprise because the icon in question is none other than operator-giant 888 Holdings. The latter will, as a result of the new content deal, gain access to ReelNRG’s entire suite of award-winning online pokies content. The portfolio on offer includes a host of old favourites, with new releases to be added into the partnership’s content mix over the course of the next couple of months.
And needless to say, considering the reputation that 888 has managed to build for itself over the course of the last decade, ReelNRG CEO Calvin Kent could not be more thrilled about the latest partnership development even if he tried.
A Legendary Brand
Kent in fact appears to be rather star-struck at the prospect of teaming up with the legendary 888 Casino brand. He describes the deal as having guaranteed ReelNRG’s player’s access to what he refers to as the “ideal” platform as far as bringing more quality casino games to more players goes.
Kent in a recent online interview spoke about how keen players are for fresh new content, saying that they are constantly looking for more online pokies and other games from the brands that they have come to know and love. As far as well-loved brands go, 888 Casino ranks at the top of the popularity list.
According to the CEO, ReelNRG regards the deal with 888 Holdings as a significant new chapter in the developer’s own journey. The first of the content included as part of the new agreement will be launched in the UK and across Spain, after which more markets will be added to the growing list of regulated regions.
888 Stresses Safety Policy
888 Holdings Senior Vice President of B2C, Guy Cohen, commented on what makes the new casino games partnership worth everyone’s while, and said that what ReelNRG brings to the table is a combination of online pokies variety, mechanics, a wonderful selection of themes and an awesome opportunity to hold onto player loyalty.
888 remains fully committed to safer gambling, and last month reiterated this commitment by pledging anew its increased commitment towards safe gambling practices. The brand has been doing everything in its power in order to shake the after-effects of its December-released financial report. The report showed a 58.3% decline in pre-taxable profit. This despite record revenue income reported for the same period, being that leading up to December 31st, 2019.