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Playtech and Ladbrokes Coral (previously known as the Hilton Group) are taking fully integrated betting solutions to a whole new level. The enhancement of Live Casino products has been at the top of the priority list for the companies and they are delivering above and beyond all expectations with the planned implementation of their bet slip solution.
The bet slip solution, a first of its kind on the iGaming scene, will allow punters to follow live odds and sports action, as well as place a bets, without even having to leave the Live Casino table even for a minute.
This is possible as Playtech and Ladbrokes Coral have ensured that all Roulette dealers are now fully equipped and trained to provide a running commentary on sports events and will be providing punters with the run-down on all of their favourite events and teams without missing as much as a beat at the Live Roulette table.
Never Miss Another Beat
Practically speaking, the automated sports betting content will be delivered courtesy of Fresh8. The service provider is renowned for providing the most relevant and optimised bets to users in a real-time environment.
The new offering is in the pipeline after the introduction of Playtech and Ladbroke Coral’s Cheltenham Festival-themed Roulette room last year. The new development will form the premise on which future endeavours of this nature will be based, and players will be overjoyed at the opportunity of now being able to engage in all of their sports betting endeavours without having to leave the Roulette table even for a minute.
Kevin Kilminster, head of live casino innovation at Playtech, is of the opinion that keeping up with major events has never been easier, thanks to the new endeavour. Kilminster referred to the new bet slip solution as being a significant step up for the brand and their live offering. He concluded by saying that this was the very first time that any provider has managed to provide a fully integrated solution intended to marry Live Casino content with sports betting content, and players are bound to be over the moon.
A Focus On Live Gaming
Live Casino Manager for Ladbrokes Coral, Antonio Ruggeri, said that Ladbrokes Coral was keen for the new offering to be introduced during the World Cup as this would be the golden window for the introduction of a fully integrated sports-focused casino entertainment feature.
Playtech too, is fully invested in the development of Live Casino offerings, with the company being focused on major integration of Live gaming rooms.