New research has come to light in the online casino industry and it’s making people sit up and take notice. It suggests that in order to further explore the monumental growth potential, all behind-the-scenes workers such as software providers and operators, should consider emulating the trends and behaviours of the mainstream gaming industry. This will go a long way in attracting new audiences.
Data suggests that younger people of legal gambling age find casino games to be less attractive because they see no reason to engage with them. Those in the youngest legal gambling age bracket of 18 are believed to engage less in online gambling than those over the age of 30. One of the main reasons for this is believed to be because the iGaming industry is simply not offering appealing enough game play.
Appealing To Wider Audiences
In light of this research, it is then imperative that online casinos appeal to wider audiences in order to achieve growth so that they are able to adapt to an industry that is constantly changing and demands more from gambling.
One of the main reasons that players indulge in games like pokies is because of a desire to be entertained while potentially winning some money. However, the attraction is not there for those who are not avid gamblers.
Some of Europe’s real money gaming sites have made a point of acknowledging current trends that appeal to a new-age audience. However, in order to achieve sustainable growth in this year and beyond, online casinos must offer more to meet the present and future demands of emerging potential players rather than focusing on their ageing audiences.
Diverse Offering Of Games
Online casinos will be able to satisfy both older and younger audiences by implementing a diverse offering of games. Many of the trends from the most recent research shows that players within the mainstream gaming community long for mobile-based options, along with the possibility of virtual reality (VR) gaming.
If the industry chooses to engage with these diverse new trends and technologies, online casinos will be able to adapt and attract new players from all over the globe.
Inspired Entertainment, a software developer that’s proven to be a big hit within the gambling market, recognises the importance of diverse titles. Some of the most popular product verticals amongst younger audiences include interactive pokies and virtual sports, and the brand is capitalising on this to grow its desktop and mobile reach. In time, other developers look set to follow their lead.