888 Holdings & Realistic Games Forge Casino Deal
Online casino entity 888 Holdings has struck a new partnership agreement with respected content developer Realistic Games. The new agreement between the gaming companies will see Realistic Games provide some of its top pokies titles to be featured on 888 platforms.
With Realistic Games offering a unique portfolio of engaging casino games in a vibrant signature style, the new partnership will no doubt bring in even more players to 888 Holding’s growing worldwide network.
888’s casino platforms will feature popular Realistic Games three and five wheel pokies titles such as 8th Wonder, 6 Appeal Deluxe, Super Graphics Super Lucky and Funsize Fireworks, while Realistic Games will also integrate with 888 Holding’s arm to offer a wider selection of games to the market with Fortune 5, Big Wheel and Pentagram also available to players.
Increased Revenue for 888 Holdings
The 888 Holdings group recently released their 2019 financial report which shows an increase in revenue for the year. The report for the 12-month period ending on the 31st of December 2019 saw a record revenue for the online casino and gaming solutions provider to the tune of US$560.3 million (the equivalent of €514.7 million or £448 million). This is a revenue increase on 2018’s figures where the company turned US$529.9 million (the equivalent of €486.8 million or £423.6 million).
As part of 888 Holding’s increase in revenue, sports betting grew by 12%, gaming grew by 13% compared to the previous year and the company’s Bingo offering also experienced growth of 19%. 888 Holdings also welcomed more than a million new players on its international platforms, a record number for the brand. This growth could be attributed in large part due to the company’s acquisition of a number of new brands across a range of markets.
Loss in Profit Despite Revenue Growth
Despite an increase in revenue in 2019, the company saw a decrease of pre-tax profit by 58.3%. Profit for 888 Holdings in 2019 stood at $45.3 million (the equivalent of €41.6 million or £36.2 million) compared to an amount of US$108.7 million for the company in 2018 (the equivalent of €100 million or £87 million).
This was largely due to the brand’s growth in a number of regulated casino markets which saw an additional spend of US$25.6 million (the equivalent of €23.5 million or £20.4 million) in gaming duties.