It’s been announced that RubyPlay, the same company that brought players Alice in the Wild, has become Relax Gaming’s most recent online pokies development partner. By coupling with Relax Gaming, RubyPlay is able to secure its imprint on the industry through a leading aggregator and developer.
This newly-minted partnership between the two firms will allow for an exciting and varied range of new online pokies to be integrated from RubyPlay’s portfolio and onto Relax Gaming’s platform. The deal also means that RubyPlay will be able to benefit from any new casino content distribution opportunities that present themselves as a part of one of the industry’s leading firms.
Prosperous Relationship On The Horizon
A spokesperson for RubyPlay, Ittai Zur, said that the firm could not be more thrilled about forming this new partnership. Ittai added that RubyPlay’s passion for creating the best possible online pokies experience for players is the driving force behind everything that the company does. Relax Gaming is an esteemed hub within the casino community, and it has earned its reputation for being fair and flexible. RubyPlay is looking forward to enjoying a long and prosperous relationship with Relax, which makes for the perfect company to help power the growth of RubyPlay.
Simon Hammon, a spokesperson for Relax Gaming, noted that RubyPlay has already firmly established a name for itself by creating original player-centric content. This content is recognised and loved by a wide range of demographics, which will make for a most welcome addition to the Relax Gaming family.
RubyPlay Expands Its Market Reach
Through partnering with Relax Gaming, RubyPlay has been able to quickly and effectively expand its market reach to now include operators and players within regulated markets across Europe. These agreements are already in place, as Relax Gaming already supplies an array of games to numerous online casinos.
In addition to this, there are also existing licenses in place that will allow for the firms to supply and distribute online pokies far across different areas of the European gaming market. This distribution platform will also allow for the development studio to continue to expand as time progresses. At present, the firm has a wide array of high quality video slots within its repertoire. These include Adventures of Lil Red, Bull Fever, Enter the Vault, African Cats and Grand Express Action Class. Now with this new deal in effect, this portfolio is set to only continue to expand even further.