Respected online casino NZ operator Soft2Bet is set to advance its plans for strategic growth, thanks to a deal with Scientific Games. The pokies provider’s games will be available at the operator’s 10 brands via the OpenGaming ecosystem.
The system is an aggregation platform that now allows the operator to leverage more than 2,000 games. In addition to Soft2Bet’s in-house titles, those games also include releases from third parties – the most recent of which is Scientific Games.
Soft2Bet CEO Boris Chaikin said that provider has one of the biggest gaming footprints, and that his company aims to work with none but the top game suppliers. He added that the new partnership will enable the operator to offer good quality products and service of the highest standard.
Big Developments For Provider
The new deal follows hot on the heels of another big development for the provider. In August, Scientific Games acquired Lightning Box, the Sydney-based pokies studio that supplies games to the best online casinos NZ has to offer. At the time, the provider said the acquisition was a step closer to becoming a leader in the iGaming industry.
Within days of announcing the acquisition, the provider published its results for Q2, ending 30 June 2021. Impressively, the consolidated revenue climbed 63% from $539 million to $880 million year-on-year.
Scientific Games’ senior vice president of gaming and digital, Dylan Slaney said that Soft2Bet’s innovative brands are popular with players looking for excellent content with gamification elements. He elaborated that he was excited about seeing those players introduced to the provider’s portfolio at those online casinos NZ.
About The Provider
Scientific Games is one of the oldest providers that supplies games to the best online casinos NZ. The American corporation was founded in 1973 by John Koza and Daniel Bower. Its first contribution to the gaming world was the first secure instant lottery ticket.
Since those early days, the Las Vegas-headquartered provider has grown to employ more than 9,000 people in offices around the world. In addition to acquiring Lightning Box, Scientific Games also has acquired online casino NZ pokies studios such as Bally Technologies, Barcrest, and WMS. The provider also has distribution deals with other studios such as Hacksaw Gaming.
Scientific Games still has a way to go before it overtakes the industry’s major players, but the provider’s recent deals, as well as its Q2 figures, show it has the spirit to take them on. No wonder Soft2Bet’s so excited.