Award-winning casino software developer SkillOnNet has just launched an innovative new tool to help affiliates based in Britain avoid targeting self-excluded players. Such activity is strictly prohibited by the United Kingdom Gambling Commission (UKGC), but has occurred in error on previous occasions. Now the provider has made it easier for affiliates to comply with the UKGC, and to support responsible gambling behaviour.
The Self-Excluder Identifier Application Programme Interface (API) ensures that sites powered by SkillOnNet do not send any marketing material to players who have put themselves on a time-out, or banned themselves permanently. Attractive promotions and casino games could make taking a break much more challenging for those who need it, so making sure that they don’t see current offers should help them considerably.
An API is a set of routines and protocols that controls the way in which different software components interact. In this case, affiliates simply need to upload the mobile telephone numbers and email addresses of their contact lists to the Identifier.
The fully-encrypted tool will then compare the uploaded details with SkillOnNet’s database of temporarily or permanently self-excluded players. This record is updated every time an individual changes their exclusionary status, which happens on a very regular basis. The fact that the new tool is encrypted is also a plus, as it means that affiliates do not have to worry about their data being compromised in any way.
As long as the Self-Excluder Identifier is run before any advertising campaign, it should enable casinos and affiliates to avoid sending the material to anyone who does not want to receive it. Sophisticated encryptions make it very safe to use, ensuring that no information is compromised.
SkillOnNet: Looking After Players in Every Way
Since this software supports leading brands in New Zealand and around the world, including Casino Redkings and PlayOJO, the new Identifier tool is expected to have a large and positive impact. Traffic volume to these sites is high; so many more self-excluders should be identified and avoided now.
In après release from the brand, spokesperson Michael Golembo explained that his company takes compliance extremely seriously. Established in 2005 and headquartered in Cyprus, SkillOnNet has always prioritised complying with high industry standards. Independent audits from iTech Labs ensure their game safety and fairness, and the new API is a logical next step in looking after players’ wellbeing.