PariPlay Ltd. and iSoftBet, both giants in the online casino software industry in their own right, announced their new partnership recently. This will see them distributing each other’s games through their content aggregator network; Fusion and Game Aggregation for PariPlay, and iSoftBet respectively.
Both parties are said to be very happy with the new deal. Michael Probert, iSoftBet’s Head of Business Development, has commented that his company shares a vision with PariPlay of delivering quality technology to online casino providers, and delivering product enhancements to meet their needs as well.
Meanwhile Adrian Bailey, PariPlay Ltd.’s General Manager has said that the partnership will extend the reach of both parties’ portfolios into new European and international markets. The content that iSoftBet offers is also expected to expand and diversify the PariPlay content network.
The full collection of iSoftBet games will be available on all casinos powered by PariPlay, and includes branded pokies games based on hit movies and television shows. Beverley Hills 90210, Rambo and Basic Instinct are just a few of the high profile titles in the collection.
Similarly, all of PariPlay’s branded and proprietary pokies, which number more than 100, along with their instant-win and scratchcard games, will be available to operators on iSoftBet’s network. Hit pokies titles include The Three Stooges, Atari Black Widow, and Disorder in the Park, while Star Raiders and Zodiac Fortune are among the most popular scratchcard games. Tiki Madness, Atari Asteroids and many more instant-win games round of the newly accessible line-up.
The cross-pollination of these two networks means that players have access to more high-quality games than ever before, whether choosing a casino supplied by the Fusion or the Game Aggregation networks. This delivers more choice to players, and increases the scope and presence of each casino too. Offering games from different providers seems to be a growing trend at online casinos, and with all of the mutual benefits it is easy to understand why. Mobile players in particular, taking advantage of the convenience of playing anywhere, will appreciate having many more options available than before.
Access to more online casino games that are of the highest quality available makes choosing them an easy decision for many players, which in turn improves the profit and exposure of each site. It’s a beneficial arrangement for everyone so seems fairly set to continue, and we can expect further deals to be brokered between providers in the future.