Playtech has signed its new agreement with Caesars Entertainment EMEA. Under the aforementioned deal, Playtech’s subsidiary company IGS will take the role previously filled by Caesars’ own proprietary technology.
IGS’s Neon Enterprise system, developed in-house by the Playtech-owned firm, will soon give the company total control across its gambling operations. This encompasses Caesars’ land-based gaming machines, player rewards systems, and competition and promotion offerings.
Caesars to Benefit from IGS’s Features
Caesars will also benefit from the deal, and in particular from Neon Enterprise’s various features. These include player tracking functionality, anti money laundering tools, a know-your-customer feature pack, and enhanced controls for the purpose of due diligence.
Caesars’ UK based network, which encompasses the central London Empire Casino, boasts over 427 electronic gaming terminals and more than 178 land-based gaming tables.
Chief Financial Officer of Caesars Entertainment EMEA Alex Oswald gave his comment on the new deal, noting that from his previous experience in using Neon Enterprise technologies (and in particular Neon Analytics), he knew that the products would make an impressive impact when added to Caesar Entertainment’s land-based gambling properties.
He continued, saying that IGS’s unique approach to creating helpful system integrations and features set the company apart from its competitors during Caesars’ partner evaluations.
IGS Managing Director Looks Forward To Working With Caesars
IGS Managing Director Martin Sykes also added his input, saying that by adding regular changes with easy instructions to the network for customers, his company was easily able to move the entire customer base forward together on the new system.
He also noted that IGS’s specific strategy of focusing its efforts on compliance controls over the last year and six months has certainly been successful, and he looks forward to collaborating with Caesars in the future years of the companies’ partnership.
Caesars Entertainment EMEA was founded in the UK in 2006. The company’s core focus is the operation of its renowned casino properties including Caesars Palace, Harrahs and Planet Hollywood in the UK, as well as numerous VIP gambling destinations in Atlantic City and the Las Vegas Strip.