Prime Gaming’s new online casino has gone live with more than 1200 pokies, thanks to the acclaimed SkillOnNet platform. The operator announced the launch of the LuckyMeSlots.co.uk site in August.
The platform has a refreshing beach holiday theme, and is aimed at male and female players aged 30 years and older in the German, Nordic, and UK markets.
It brings together not only reel-based titles, but table, card, and live dealer games such as Blackjack, Roulette, Poker, and Baccarat as well, powered by the likes of Microgaming, NetEnt, and Yggdrasil Gaming. These and the other software developer brands available through the platform are among the industry’s most innovative, and are known for their prolific output of high-quality titles.
What the Casino Offers
According to an operator spokesperson, players can expect more than thousands of leading provider-powered pokies and other favourite games. The casino also offers fast cash outs, competitive bonuses and other value adds, tournaments, and dedicated customer service.
Additionally, the site looks good whether accessed from computer or mobile device, and offers constant improvements and enhancements to player experience. The provider’s registration software has been optimised for intuitive functionality, and its latest HTML5 client and mobile technology offers easy navigation, including tools such as game search filters.
Players will not be the only ones to benefit from the platform. An exclusive marketing engine and CRM tools are part of the back office it offers operators, enabling them to provide players with unique experiences.
An Existing Relationship
This is not the first time the operator has chosen the provider to power its brands. The business relationship between the two began a few years ago, and had gone from strength to strength.
The spokesperson said the success of the relationship was most evident in its Simba Games and Mega Casino brands, both of which continue to be popular virtual gaming destinations.
Provider Position Stronger
SkillOnNet’s Michael Golembo said the provider’s position as the most sought-after new online gaming platform was further bolstered by the site launch. He said the provider’s reputation was built on the experience it gained by powering DreuckGleuck, PlayOJO, and other top European brands; something that appeals to other operators.
Golembo described the LuckyMeSlots brand as innovative, and added that he expects it will see the same success as other challenger brands powered by the platform that launched over the past several months, such as Cozino.com and AhtiGames.