SG revealed the news just days ago on January 5, 2018, noting that the deal (which is taking the form of a merger) has now been completed for an undisclosed purchase amount that will remain subject to earnings this year. NYX Gaming’s shares are to be de-listed on January 10, and from there, the firm and its assets will be absorbed into SG’s digital gaming division.
SG CEO Comments On Takeover Deal
Scientific Games’ President and CEO Kevin Sheehan was among the first to comment on the new deal, noting on January 5 that SG is now preparing to move forward as a leading supplier of online gaming, betting, and lottery products, as well as various innovative services, platforms and gambling content. He also noted that NYX’s CEO, Matt Davey, will be joining his company as its Group President of Digital Gaming this month.
The CEO continued, noting that as his company steps into 2018, it is truly excited by the many opportunities that the purchase of NYX will bring for its operations. In its acquisition of NYX, SG has gained exclusive rights to all of the latter firm’s proprietary safe and secure software, tools, and iGaming platforms. Of course, this includes NYX’s Open Gaming System (commonly known as OGS), a popular B2B gaming solution for global operators.
SG To Branch Into Sports Betting
OGS gives operators access to a wide range of content from some of iGaming’s largest suppliers. Now, it will be utilised by SG to distribute its own collection of online gambling games and content, as well as existing content from NYX and others that was featured on the platform at the time of its purchase.
The acquisition will also give SG access to NYX’s OpenBet sportsbook platform, which currently offers services in Australia, Europe, North America and other major regions. The platform’s most notable partners include betting giants like Ladbrokes, SkyBet, Paddy Power-Betfair and William Hill.
The purchase of OpenBet’s parent company will also allow SG to branch out into new markets such as betting and online lottery. With the possible legalisation of sports betting in New Jersey looking promising, the future potential for these markets seems astronomical – and either way, SG players will soon be able to enjoy a much wider range of premium gaming content in a single destination.