In our quest to constantly inform and educate, we’re looking at another maker, supplier and provider of high-end casino software and gaming content. The company in question is NYX Interactive Software, or just NYX. While not too many players may be familiar with the company itself, once we start tackling their games, you’ll know exactly who they are. NYX actually has an interesting and different story to tell when compared to its peers and rivals.
Founded in 1999, NYX Gaming set about creating its own original content but eventually realised that in order to be truly competitive and relevant, it would need to offer up more games and this notion forced the company to change its modus operandi. NYX still makes games but over the years it’s acquired gaming rights from its competitors as well as buying out one or two as well to, in essence, become one of the largest suppliers of online casino and mobile casino games in the world.
NYX: Internationally Acclaimed
There are a number of reasons as to why NYX Interactive has seen such incredible success around the world. The company’s presence is felt in the gaming communities worldwide, New Zealand included, and to achieve this global reach, it’s set up headquarters in various parts of the world. NYX interactive has offices on Europe, the US, Canada and Asia. By establishing strongholds in these strategic locations, NYX Interactive has not just created jobs for many people all over the world, it’s also learnt to culturally assimilate itself and thus appeal to the markets it’s trying to service – a brilliant business strategy.
In total NYX Interactive offers over 2000 titles to online and mobile casino operators. This unofficially makes them the world’s largest supplier of gaming content. Achieving such a feat is accomplished through making their own games, the acquisition of software companies and through its third party suppliers. On the third point, what this really means is that NYX has struck up deals with peers and rivals. To illustrate, they will approach Microgaming and get permission to include a select number of their games as part of their collection. NYX is then allowed to offer these Microgaming titles as their own. Of course, none of this is done for free!
Casino Games from NYX
Thanks to what we can only call an amalgamated approach to gaming, NYX interactive offers up games in three categories - namely casino, bingo and lottery. Of course the casino games make up for the bulk of the entertainment and in saying that, pokies rule the roost big time. The amount of online and mobile pokies supplied by NYX Interactive will simply warp the mind. We ran down their list and we had to take a break. It’s the equivalent of being a kid in a candy store – you literally do not know where to look. Popular video pokies from NYX Interactive include:
- Universal’s® Psycho Video Pokies
- James Dean™ Video Pokies
- Medusa Video Pokies
- Merlin’s Millions Video Pokies
- Batman Video Pokies
- Queen of the Nile Video Pokies
- Wild Toro Video Pokies
- Treasure of Horus Video Pokies
- The Great Pyramid Video Pokies